About Sinecera Care
The Story - Sinecera (Sincere)
The word “sincere” comes from the Latin words sine cera, which means “without wax”.
The story goes that the phrase “without wax” first became widespread during the height of Roman and Greek artistry, when sculptures first became a popular artistic medium. Vendors would hide the cracks in cheap pottery with wax in order to pass the pottery off as being worth more than it actually was. An arguably perfect or quality piece of work was therefore free of imperfections.
Quality products were often stamped with the words sinecera to show it had not been doctored.
The Vision - Go Far Together
‘Go Far Together’ – It comes from a mission trip my wife and I took in 2018 to Kenya. They have a saying, ‘If you want to go fast, go alone. If you want to go far, go together’. I adopted that vision into my personal and professional life.
Go Far Together with customers, employees, partners, community, family and God.