About Sinecera Care

I have found that everyone has an eldercare story

My eldercare story stems from my father passing away in 2021 and my wife’s father passing away in 2024.  As an engineer at my core, I’m wired to try to fix and make things better so it was frustrating and sad to see what I perceived as some potentially simple measures that could have been put in place to prevent drastic outcomes.  Easier said than done as they were both stubborn as mules but that triggered my quest to talk to folks about their eldercare experiences.

I was amazed to find that everyone I talked to has a very personal eldercare story regardless of age, gender, or race and encountered similar health, finance, family, and independence frustrations.  I found that the need for improved eldercare is very real!

The Sinecera Care Mission

Sinecera Care is a SaaS (Software as a Service) solution that establishes, connects and manages a trusted-tribe network for seniors at their home, within the community, providing focused assistance and preventative care.

The 2020 US Census Bureau reports that the population of elderly (age 65+) in the US has reached 55.8 million and is the largest and fastest growing in any decade since 1880 to 1890.  It is estimated that 10,000 Americans turn 65 every day.  Of those, 90% want to stay at home for as long as possible, 70% will need assistance at some point and 40% need assistance with daily activities. To support the country’s rising eldercare needs, it is estimated that over 1 million new caregiver jobs will be needed by 2031 and is already an enormous burden with existing eldercare organizations.

Our Sinecera Care solution addresses both the caregiver and senior needs by providing an adaptive, intuitive and trusted user experience that connects neighbors to each other for the purpose of keeping seniors in their homes and neighborhoods for as long as possible.

The Name - Sinecera (Sincere)

The word “sincere” comes from the Latin words sine cera, which means “without wax”. 

The story goes that the phrase “without wax” first became widespread during the height of Roman and Greek artistry, when sculptures first became a popular artistic medium.  Vendors would hide the cracks in cheap pottery with wax in order to pass the pottery off as being worth more than it actually was.  An arguably perfect or quality piece of work was therefore free of imperfections. 

​Quality products were often stamped with the words sinecera to show it had not been doctored.

The Vision - Go Far Together

‘Go Far Together’ – It comes from a mission trip my wife and I took in 2018 to Kenya.  They have a saying, ‘If you want to go fast, go alone.  If you want to go far, go together’. I adopted that vision into my personal and professional life. 

Go Far Together with customers, employees, partners, community, family and God.